A Brand Refresh!

Foster Coffee Co. is a local coffee shop in the downtown East Lansing area. They place an importance on helping the community, and giving back. I really like Foster's current value(s) and goals; however, I wanted to create a new, fresh branding that helps emphasize the community more. Pictured below are a series of before's, pictured on the left, and after's, pictured on the right, of my work!

* Disclaimer: this is a personal project, and in no way affiliated with Foster Coffee Co.

Logo

My goal when re-creating the Foster Coffee logo was to embrace their brand. By incorporating a 'O' circle of people and softening the colors, their brand can appear more to a comforting eye.

Student Book Store, SBS, is an East Lansing staple for bookstores. Their logo was designed over 60+ years ago, so I decided to modernize it; however, keeping the same colors to stay true to the brand.

The "Front Cover"

Simplify & Inform were two things in my mind while updating Foster's Instagram page. By focusing their Instagram content to each location, I believe, they will be better grow a community & advertise events.

Photo Grid

While refiguring Foster's Instagram feed, I wanted to create a posting theme -- which now features an individual from the community as every other post, and a consistent photo filter. * created using Planoly.

Cups & Mugs

These are three of Foster's current merchandise. The personal touch I created was adding my logo in place of their current logo.

Merchandise

These are three examples of merchandise I think Foster should incorporate. Tote bags and zipper pouches are great starting points for helping the environment being multi-use items, and the sweatshirt is a trendy take on some of their current merchandise.